Liliana Sanelli didn’t set out to build an events empire. But 18 years, 2,500 events, and $50M raised for charities later, she’s one of the most trusted names in the industry. From kitchen-table beginnings to global torch relays and high-stakes live sites, Liliana has mastered the art of turning moments into movements.In this episode, she shares how volunteering led her into events, why relationships and follow-up matter more than the party itself, and the strategies that help clients turn events into lasting impact. We also unpack the chaos behind major productions, the risks most people overlook, and what it really takes to lead with integrity in a high-pressure industry.We discuss surviving burnout, building legacy, and how purpose-driven strategy can turn one night into long-term momentum for brands, communities, and causes.

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