When Mia Klitsas reimagined the humble tampon tin at 21, she didn’t just launch a product; she sparked a movement. In this episode, Mia shares how she built Moxie into one of Australia’s most progressive period care brands, growing a community of over 1.3 million TikTok followers without spending a cent on ads. From taking on industry giants to leading with values, we dive into the lessons behind bold branding, authentic connection, and reshaping conversations about women’s health.

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