In this episode of Beyond the Backlog, we are honored to host Kim Ayers, Product Operations Director at DocuSign. We explore her thoughtful journey from Peace Corps volunteer to McKinsey consultant to becoming a Product Operations leader who has collaborated with 50+ product managers. Kim shares how she built DocuSign's beta testing program from scratch and successfully managed a challenging product launch that required onboarding 200 customers in just 3 months during an executive leadership transition.As someone who bridges the gap between product and go-to-market teams, Kim offers valuable insights into what makes products successful. She opens up about the "generalist advantage" philosophy, understanding deal cycles, and why field team incentives matter for any aspiring product manager. From cross-functional leadership to coalition building, Kim shares practical insights about what enables PM effectiveness from someone who has observed patterns across dozens of product teams.

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