Asif Masud - Director of PM, ServiceNow: From Analytics to AI Product Director

24/09/2025 59 min Temporada 1 Episodio 4

Listen "Asif Masud - Director of PM, ServiceNow: From Analytics to AI Product Director"

Episode Synopsis

In this episode of Beyond the Backlog, we are honored to host Asif Masud, Director of Product Management for AI Agents at ServiceNow. We explore his strategic transition from analytics consulting to leading AI product development, including the launch of Automation Discovery: a product recognized by ServiceNow's Chief Product Officer as a standout release.As a Berkeley Haas alum, Asif opens up about breaking into B2B product management, what hiring managers actually look for in design interviews, and why curiosity trumps technical skills. From managing weekly customer conversations to building coalitions around shared problems, he shares practical frameworks for anyone transitioning into product management or scaling from IC to director level.