In this episode of Between Two Stops, host Niki Acosta welcomes Casey Graham, successful entrepreneur and co-founder of Yummy Pools, to break down how to build a pool service business that’s not just profitable — but truly valuable.Drawing from his book From Skimming to Scaling, Casey reveals the five critical areas that private equity firms evaluate when determining a company’s worth — and how you can strengthen each one to position your business for long-term success or a future sale.💡 Discover how to:Understand what makes your business attractive to investorsStrengthen your financial profile, from revenue to recurring incomeImprove operations with systems, training, and team structureBoost your customer base quality and retention metricsCultivate a strong company culture and leadership foundationAlign your owner mindset and deal dynamics to maximize valuationWhether you’re preparing for growth, planning an exit, or simply want to future-proof your company, this conversation delivers the roadmap to building a high-value pool business that works — with or without you.Looking for the Private Equity checklist Casey mentioned? Get it here. And don't miss his FREE audiobook and ebook, From Skimming to Scaling here. 

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