By now, you know your station’s website needs regular local news, events, and fresh content — that’s the foundation. But let’s look beyond that. What else could your website be doing to drive more revenue and build stronger local connections?Here are some smart, often overlooked ideas you can start planning and selling right now, using the platform you already have:Host local “Best Of” contests to generate buzz and sell sponsorships.Create sponsored articles that let businesses showcase expertise.Build a local deals or coupons page and charge businesses for inclusion.Offer a local business directory or map, with paid featured listings.Run contests that double as advertiser lead generators.Feature a community calendar and monetize top spots.Launch video interviews or local spotlights, sponsored by businesses.Offer downloadable guides tied to advertisers, like a summer events or holiday shopping guide.Create hyper-local pages that rank on Google for things like “best wedding venues near [city]” and sell premium listings.Build local sports sections, sponsored by businesses that love high school or pro tie-ins.Run photo contests and galleries with paid sponsorships.Add advertiser thank-you pages after contest entries to drive extra value.Leverage your podcast or local shows as new ad inventory.Develop a business resource center that positions your station as a local marketing partner, not just another place to buy 30-second spots.Bottom line: your website can do a whole lot more than just stream your station. It can become a full-on revenue engine and a critical piece of your local business community.For more on this topic, visit www.skyrocketradio.com/192.And if you need help turning your station’s website into a local money-maker, reach out at www.skyrocketradio.com.

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