Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. 
Get detailed show notes at https://www.skyrocketradio.com/podcast/blogging-for-radio.
The Importance of Blogging

Drives New & Recurring Traffic
Improves SEO
Establishing Authority
Enhancing Listener/Customer Relationships

How Blogging Specifically Helps Radio Stations

Promotes On-Air Content
Provides Extended Content
An Archive for Valuable Content
Encourages Listener Engagement
Attract Advertisers

Blogging is a powerful tool that radio stations can leverage to drive traffic, improve SEO, establish authority, enhance listener relationships, promote and extend on-air content, archive valuable content, encourage listener engagement, and attract advertisers.  When you and your team can look at blogging through that lens, the time involved is a valuable
investment. 
This kind of content marketing is cheap or free to do and can bring substantial rewards.  If your radio station hasn't started blogging, now is the perfect time to start.

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