E19: Aussie E-Comm Success: Unraveling the Story of The Lad Collective with Ed Ovenden

05/06/2023 42 min
E19: Aussie E-Comm Success: Unraveling the Story of The Lad Collective with Ed Ovenden

Listen "E19: Aussie E-Comm Success: Unraveling the Story of The Lad Collective with Ed Ovenden"

Episode Synopsis

Join us in this captivating episode as we delve into the entrepreneurial journey of the founders of The Lad Collective, an innovative Australian company transforming sleep with their specialized linen products. Check out their product here - https://www.theladcollective.com/

We interview Ed Ovenden, one of the founders, to explore the genesis of their idea, the science behind their sleep-promoting linen, and the impact they've had on the market. The big purpose being their products is one of the key drivers behind their marketing and their success.

We also go over their marketing strategy and some metrics behind their success. Their PR strategy and challenges they've had. The approach they are using, and the media they are investing in.

Tune in for an insightful conversation and a chance to have your questions answered by the trailblazing founders. A true Australian business story that has captured so many hearts...

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