In this episode, Steve Alexander sits down with Adam Cherry, president and owner of Cherry Optical Lab, to uncover best practices for selecting an optimal optical lab. From defining quality and service standards to understanding the importance of philosophical alignment, Adam shares valuable insights grounded in his extensive experience in the optical industry. The conversation also touches on the impact of vision plans on lab selection and the importance of open communication with lab vendors.00:00 Introduction and Welcome00:31 Adam Cherry's Journey into the Optical Industry02:21 The Old-Fashioned Way of Doing Business04:27 Defining Quality and Customer Focus07:12 Choosing the Right Optical Lab22:40 Challenges with Vision Plans and Lab Selection31:58 Recap and Final Thoughts

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