Influencer Marketing 101: Building Authentic Brand Relationships

Behind the Review
17/04/2025 33 min
Influencer Marketing 101: Building Authentic Brand Relationships

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Episode Synopsis

What is influencer marketing—and how can small businesses use it effectively? Emily Washcovick sits down with Julianne Fraser, founder of Dialogue NYC, to break down the types of influencers, how to build lasting partnerships, and why authenticity and creativity are key. Whether you're just starting or scaling your strategy, this episode is packed with actionable insights to help you grow your brand through partnerships, collaborations and influencer marketing.

Dialogue NYC
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