How Pana Food Truck Became an Arepas Empire

Behind the Review
17/09/2025 36 min
How Pana Food Truck Became an Arepas Empire

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Episode Synopsis

The inspiring journey of Pana Food Truck. Founder Herman Sierra shares how he and his brother brought Venezuelan arepas to California, overcoming setbacks and building a community one customer at a time. Hear about navigating business challenges, keeping the menu authentic (and simple), mastering social media, and the leap from food truck to brick and mortar restaurant. Essential advice for any entrepreneur dreaming of turning culture and passion into success.

Pana Food TruckMore about the episodeTheme Music by Ali Schwartz and Meserole Sound
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