In this episode, host Paul Ehlinger sits down with Rick Peroe, a franchise veteran with decades of experience in system support, training, and franchise development. Rick shares his journey from a short-term seasonal role to leading franchise expansion at Heart to Home Meals, and reveals the insights that have shaped his approach to franchising. Listeners will hear:How Rick “fell into franchising” and discovered his passion for helping franchisees build dreams.Why he believes the right people, not just the right territory, are the key to success.The unique approach Heart to Home Meals is taking to expand into the U.S. market, focusing on mission-driven franchisees and targeted, sustainable growth.How partnerships with local senior care organizations enhance franchisee success and community impact.The importance of culture fit and long-range thinking in choosing where and with whom to grow.Why listening to franchisees and engaging with people on the ground is critical to building a strong system.🎧 A must-listen for anyone curious about how experience, relationships, and a mission-first approach can drive franchise growth and community impact.#BehindTheFranchise #HeartToHomeMeals #FranchiseGrowth #FranchiseSuccess #ScalingSmart #Entrepreneurship #FranchiseDevelopment #SeniorCareFranchises

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