Making space to ask WHY leads to evaluation and realization.
When we ask WHY on the things that we’re taking for granted, we open up space to consider new ways. 
New and different ways from the industry “standard”, and this makes space for Blue Ocean Strategy….the opportunity to create a business model that is unique, nothing like the competitors in the market.
So make space to ask why today….write a list of things that you might consider “standards” and ask why - there might be a different way, a better way that can create more revenue, cut expenses, or increase efficiency.
Your business is like a rubiks cube, as an entrepreneur when we iterate and shift those tiles around, we discover the convergence of factors that becomes our “secret sauce”.

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