Join us as we go 'Behind the Content' with Lauren Passell, founder and CEO of Tink Media. Lauren shares her journey in the podcasting industry and her company Tink. They discuss topics such as the evolution of Tink from working with authors to working with podcasters, the importance of networking, creative podcast promotion strategies, the significance of ratings and reviews, and the effective use of social media for podcast promotion.

Topics discussed:

Lauren's journey into podcasting and the evolution of Tink
Importance of networking in podcasting
Creative podcast promotion strategies
The significance of ratings and reviews
Effective use of social media for podcast promotion


Key takeaways:

Networking with other podcasters is essential for growth and success in the podcasting industry.
Creative podcast promotion strategies such as podcast therapy, speed pitching, and reverse interviews can yield significant results.
Ratings and reviews are important for building a connection with listeners, and podcasters can encourage reviews by providing prompts and incentives.
Social media can be used effectively to engage the existing community and should be chosen based on where the community is most active.


About host:
⁠⁠Andreea Coscai⁠⁠ is a digital marketer and podcast producer passionate about multicultural investigative reporting.

References:

Dani Shapiro - Host of the podcast "Family Secrets"
Podcast Marketing Magic newsletter
Tinkmedia.co
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