In this episode of Behind the Content, Andreea interviews Anne Baird, a podcast producer and co-founder of Hug House Productions. Anne shares their journey into podcasting and audio fiction, as well as their approach to marketing and creating diverse content. They emphasize the importance of collaboration and community in the audio fiction world and discuss their experiences with crowdfunding and supporting smaller creators. Anne also offers advice to aspiring podcasters, encouraging them to take their time, enjoy the process, and prioritize their own enjoyment and creativity.

Topics discussed:
- Anne's journey into podcasting and audio fiction
- The importance of being a podcast lover as a creator
- The audio fiction community and its passion for the craft
- Creating diverse content and representation in audio fiction
- The process of casting and ensuring authenticity in voice acting
- The impact and feedback received from listeners
- Approaching marketing in the audio fiction world
- The value of collaboration and supporting other creators
- The role of download numbers in audio fiction
- Crowdfunding and financial support for shows
- Advice for podcasters entering the audio fiction space

Key takeaways and lessons:
- Take your time and enjoy the process of creating a podcast. Don't set unrealistic deadlines or push yourself too hard.
- Collaboration and community are essential in the audio fiction world. Collaborate with other creators and support each other's shows.
- Focus on creating diverse content and representation in your audio fiction. Write characters that are not cis white males and cast actors authentically.
- Don't undervalue yourself as a creator. Pay yourself and others fairly for their work.
- Download numbers are not always the most important factor in audio fiction. Focus on creating quality content that resonates with listeners.
- Crowdfunding can be challenging, especially for fiction podcasts. Explore alternative ways to support your show financially.
- Prioritize your own enjoyment and passion for podcasting. Don't do it solely for the money but for the love of creating and connecting with others.

About host:
Andreea Coscai is a digital marketer and podcast producer passionate about multicultural investigative reporting.

References:
- Hug House Productions
- Valence podcast
- Recast Studio - AI-powered podcast marketing assistant

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