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Listen "The Power of Niche Podcasting: Attracting Ideal Clients in a Saturated Market"
Episode Synopsis
In this episode of Behind the Content, guest Lindsay Phillips discusses the importance of content marketing and the journey she took to become a podcast producer.
She emphasizes the need for businesses to niche down and be intentional about their podcasting goals. She also shares insights into the changes in the podcasting industry and how businesses can leverage their branded podcasts to communicate value to their audience.
Key takeaways:
Niche down and be intentional about your podcasting goals.
The podcasting industry has grown and become more mainstream, allowing for greater reach and exposure.
Don't view podcasting as a side project; use it as a marketing tool to grow your business.
Leverage your podcast by publishing episodes on your website and distributing them across various platforms.
Repurpose podcast content into different formats to reach a wider audience.
Networking and building relationships within the podcasting community is essential for growth and opportunities.
Use tools like audiograms and video editing software to create engaging content for social media.
Have a system in place to streamline podcast production and marketing efforts.
Start guesting on podcasts before launching your own to gain experience and build authority.
References:
PodTask: a tool for managing podcast production tasks.
Pod Pros: a tool for podcast production and promotion.
Recast Studio: a tool for creating audiograms and video clips from podcast episodes.
About host:
Andreea Coscai is a digital marketer and podcast producer passionate about multicultural investigative reporting.
Behind the Content podcast proudly presented by Recast Studio. Your go-to AI-powered podcast marketing assistant.
With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes.
She emphasizes the need for businesses to niche down and be intentional about their podcasting goals. She also shares insights into the changes in the podcasting industry and how businesses can leverage their branded podcasts to communicate value to their audience.
Key takeaways:
Niche down and be intentional about your podcasting goals.
The podcasting industry has grown and become more mainstream, allowing for greater reach and exposure.
Don't view podcasting as a side project; use it as a marketing tool to grow your business.
Leverage your podcast by publishing episodes on your website and distributing them across various platforms.
Repurpose podcast content into different formats to reach a wider audience.
Networking and building relationships within the podcasting community is essential for growth and opportunities.
Use tools like audiograms and video editing software to create engaging content for social media.
Have a system in place to streamline podcast production and marketing efforts.
Start guesting on podcasts before launching your own to gain experience and build authority.
References:
PodTask: a tool for managing podcast production tasks.
Pod Pros: a tool for podcast production and promotion.
Recast Studio: a tool for creating audiograms and video clips from podcast episodes.
About host:
Andreea Coscai is a digital marketer and podcast producer passionate about multicultural investigative reporting.
Behind the Content podcast proudly presented by Recast Studio. Your go-to AI-powered podcast marketing assistant.
With Recast Studio, podcasters like you can effortlessly create marketing materials like eye-catching audiograms, enticing video clips, informative show notes, compelling blog posts, transcripts and shareable social media content all in just a matter of minutes.
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