How Chipotle employs the pique effect to generate excitement Behavioral Science For Brands: Leveraging behavioral science in brand marketing. 25/03/2024 17 min Temporada 1 Episodio 32 Listen "How Chipotle employs the pique effect to generate excitement" Reproducir Descargar episodio Episode Synopsis In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it. More episodes of the podcast Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value” 08/10/2025 Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells 01/10/2025 Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship 24/09/2025 Hacking the Human Mind - Book Preview: Pringles 17/09/2025 How Heinz used precision and the pratfall effect to make its ketchup unforgettable 10/09/2025 Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement 03/09/2025 How Klarna uses present bias and temporal reframing to make shopping feel irresistible 27/08/2025 Hacking the Human Mind - Book Preview: Häagen-Dazs 20/08/2025 Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire 13/08/2025 Hacking the Human Mind - Book Preview: Dyson 07/08/2025 Ver todos los episodios Share Facebook Twitter LinkedIn