Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.
In this short introductory episode, the three founders explain their vision while touching on subjects like the challenge of change, the symbiosis between business and marketing, the trust crisis and putting theory into practice with a real brand. It is also the episode where it became clear that Brian talks too much.

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