When brand agency Meaningful discovered this pioneer purveyor outside of Bend, Oregon, they knew they had to get the founder on their podcast. Hobbs Magaret not only has one of the coolest names on the planet, he is a true visionary who sees cattle as a vital part of a larger ecosystem that rehabilitates the land, improves agriculture and reduces global warming. If that sounds like a reach, listen in. The conversation ranges freely from cows to forest fires to pandemics to FDA regulations to Wes Jackson, D2C and Tik Tok.

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