Listen "How To Leverage Other People’s Audiences"
Episode Synopsis
If you’re like most experts, you feel like you’ve been on so many podcasts, summits, and panels, and you’re wondering if it’s all worth the time. As you know, building profitable personal brands is all we do, and we can’t stress how important it is to POSITION…PACKAGE…AND PRESENT yourself AND your super power with great clarity FIRST. Once you do that, you can LEVERAGE that brand to make all of your appearances PROFITABLE. And that’s where this guest comes in. We speak with Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs. She has a proven track record of accelerating results for her clients by helping them leverage other people’s audiences.
Best Moments
1:55 The power of the right question can be a huge catalyst to shift our perspective
03:48 Three keys that I think are a super big deal breaker
5:54 Pitch well and know which topic is going to have an impact on that show
12:14 Transform the competition into collaborative partners
15:10 The fourth mistake is you don’t really know why you’re going out and guesting
17:31 Having a podcast elevates your authority
20:17 Guesting is so powerful, it’s an accelerator
24:14 Just be willing to do it and learn from it
25:15 I am a different person when I am in that part of the world
26:33 A resource that I’m going to gift to the audience today
27:59 A lot more can happen when we co-create rather than compete
Show Links:
Visit Melanie's website: Melanie Benson - Authority Amplifier
Get Melanies free score card and guide to avoid the 17 BIGGEST mistakes as a podcast guest! Get More Leads & Clients Through Podcast Guesting
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)
Best Moments
1:55 The power of the right question can be a huge catalyst to shift our perspective
03:48 Three keys that I think are a super big deal breaker
5:54 Pitch well and know which topic is going to have an impact on that show
12:14 Transform the competition into collaborative partners
15:10 The fourth mistake is you don’t really know why you’re going out and guesting
17:31 Having a podcast elevates your authority
20:17 Guesting is so powerful, it’s an accelerator
24:14 Just be willing to do it and learn from it
25:15 I am a different person when I am in that part of the world
26:33 A resource that I’m going to gift to the audience today
27:59 A lot more can happen when we co-create rather than compete
Show Links:
Visit Melanie's website: Melanie Benson - Authority Amplifier
Get Melanies free score card and guide to avoid the 17 BIGGEST mistakes as a podcast guest! Get More Leads & Clients Through Podcast Guesting
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)
More episodes of the podcast Be BOLD Branding
Boldest Guests of 2025 (Part 1)
24/12/2025
Restoring Batman’s Forgotten Co-Creator
17/12/2025
Leadership for Life
10/12/2025
The Power of the Go-Giver
03/12/2025
The Go-Giver Returns
26/11/2025
Networking the Introvert Way
19/11/2025
Liberating Small Business Leaders
12/11/2025
Excellence Without Boundaries (Part 2)
05/11/2025
Excellence Without Boundaries (Part 1)
29/10/2025
Franchise Systems Without Commitment
22/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.