Send us a textMost men don’t fail because they aim too low. They fail because their standards are weak.In this episode of the Be Better Podcast, I break down why goals, New Year’s resolutions, and motivation-based plans don’t work — and why standards are the real driver of masculine growth, leadership, and consistency.After coaching nearly 500 men, I’ve seen the same pattern play out year after year: men set ambitious goals… and then collapse back into old habits the moment things get boring, uncomfortable, or stressful.This episode is about fixing that at the root.You’ll learn:Why goals are outcome-based and mostly outside your controlWhy standards are behavior-based and completely within your controlHow to define the man you need to become — before deciding what to doHow inversion thinking exposes the exact habits sabotaging your progressWhy binary standards (yes/no) beat vague intentions every timeHow your personal standards silently train others how to treat youWhy inconsistency kills trust, respect, and polarity in relationshipsAnd how to build standards that hold under pressure — not just on good daysI walk you through a clear, practical framework to map your standards for 2026 across:Yourself (when no one is watching)Your relationshipYour work and leadershipThis isn’t about becoming rigid or extreme. It’s about becoming reliable, grounded, and self-led — so your word means something again.Because when life gets hard, you don’t rise to your goals. You fall to your standards.If you’re serious about making 2026 different — not just in what you want, but in how you show up — this episode will give you the blueprint.Want short impactful emails to help you shift & evolve delivered right to your inbox? Join the 90 sec email club HERELooking to fast track your growth with personalised support or a guided system to help you evolve out of the nice guy, rebuild your energy, presence, intimacy & become the grounded masculine man you are capable of, apply below. Apply HERE 

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