In this insightful episode, we dive deep into the Australian SaaS market with Alex Wilson, author of a new paper for SaaS companies looking to expand into Australia. Alex shares his journey from London to Australia, highlighting the unique "barbell effect" of the Australian market, where 95% of companies are SMBs, while a small oligopoly of 5,000-6,000 enterprises drive 60% of SaaS revenue.Learn about different sales motions for market entry, the importance of localization (especially regarding data sovereignty ), and why Australia is often a more accessible entry point into APAC compared to other regions. Discover the critical need for long-term commitment and local expertise , as Australia is a highly relationship-driven market where burning bridges can be detrimental.Whether you're an international SaaS leader eyeing APAC or an Australian startup, this episode provides invaluable intelligence to define your go-to-market strategy.🎯 Our mission here at Bluebird Recruitment is to help connect talented professionals with thriving SaaS companies in Sales, Marketing, Customer Success, IT, and development.💡 A new approach to SaaS recruitmenthttps://bluebirdtalent.com.au💡Thinking of expanding your SaaS business into the Australian?📚 Download the Guide here➡︎ https://bluebirdtalent.com.au/resourcesConnect with James➡︎ https://www.linkedin.com/in/jbergl/Connect with Alex➡︎https://www.linkedin.com/in/alex-wilson-69021945 Host & Guest➡︎ James Bergl (The Gentle Giant)➡︎ Alex Wilson Videographers/Editors: Romain Pondard/Klippable➡︎ https://www.linkedin.com/in/romain-pondard➡︎ https://www.klippable.com/Have a thought about this episode? Let's chat

Ver todos los episodios