In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover:Why Gartner still holds weight with CISOs and enterprise buyers (even if they hate it)Whether peer review sites and influencers have replaced the need for analystsThe pay-to-play debate—do you really have to keep paying to stay in the top right?When it makes sense to create your own category (and when it’s just a vanity play)Michael even spills the details on how Gong forced Gartner to recognize a new category—and how startups can actually influence analysts without a Super Bowl ad budget.If you're a B2B startup CMO debating whether to throw money at Gartner—or thinking about building a category from scratch—listen now and decide for yourself 😉

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