Short-form video: How influencers are tackling ever-decreasing attention spans

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07/03/2023 11 min Episodio 277
Short-form video: How influencers are tackling ever-decreasing attention spans

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Episode Synopsis

The average attention span is shrinking. In fact, a recent Microsoft study found that our attention span is down to about eight seconds or less. This extends to attention spans while browsing the web. And in the creator economy, those eight seconds are precious currency.There’s no doubt that in recent years, short-form video has either created this trend or capitalized on it. And it’s officially a trend creators can’t afford to ignore.  ... ()

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