The role of creator marketing and influencers in the B2B world

BANKNOTES minted by #paid
07/03/2023 21 min Episodio 274
The role of creator marketing and influencers in the B2B world

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Episode Synopsis

We’re used to seeing it in the DTC world.When you pull up TikTok, Instagram, or Snapchat, you’ll see unique creator-made videos promoting sponsored content.And, if you’re like other TikTok users contributing to #TikTokMadeMeBuyIt’s 36.7B views, you’ll probably make a fun new purchase.Creator marketing (especially influencer-generated content) works wonders in the DTC world. Influencer Marketing Hub reports that 60% of marketers said influencer-generated content performs better and drives more engagement than branded posts.  ... ()

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