Influencers are changing the niche fragrance game

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07/03/2023 10 min Episodio 273
Influencers are changing the niche fragrance game

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Episode Synopsis

The relationship between fragrance and advertising has been long.As a category that relies on olfactory receptors first and foremost to attract and persuade, emerging brands must get creative with how they market to consumers.From packaging to media, fragrance brands can’t rely on some of the more traditional elements of beauty marketing: before and after pictures or product benefits, just to name a couple. ... ()

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