Picture this: You’re lounging poolside at a popular rooftop hotel, cocktail in hand, tagging your location, and posting it to social media. Or maybe you’re finally trying that home meal delivery kit and want to share an unboxing experience with your TikTok followers.Congratulations, you’ve made what is called user generated content, better known in the marketing world as UGC.Keep this in mind: We’re talking about UGC coming from customers and brand fans; however, there’s also paid UGC created on behalf of a brand, but that’s a different conversation for another day.It’s no secret that we tend to trust the content that looks real or authentic on social media. Mega-influencers and celebrities don’t always have the reach they used to because there’s a general consensus they’re being paid simply to post about a product or service they don’t care about or use. ... ()

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