How Pura sells the sense of smell, even across digital platforms

BANKNOTES minted by #paid
23/09/2022 11 min Episodio 237
How Pura sells the sense of smell, even across digital platforms

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Episode Synopsis

Brands that sell fully sensory products, especially senses that don’t translate well in a digital setting—taste and smell—have a unique marketing challenge. After all, how do you successfully sell the sense of smell or taste when customers can’t…well…actually taste or smell your product?It’s not an easy task, but some brands, like Pura, are still somehow knocking their eCommerce sales out of the park. ... ()

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