Latinidad. There’s a certain kind of pride that comes from the Hispanic and Latinx community that I have always admired. It’s a love and celebration of identity that creators are infusing into their stories to make content that embraces their culture and authentic life experiences.I particularly remember when channels like mitú and Pero Like were launched in 2012 and 2016 to cater to a need for online Hispanic and Latinx content. The content was multicultural and cross-cultural, relatable to those identifying as Hispanic or Latinx and those who just had a love for the stories and could see themselves in them. With the U.S. Hispanic population reaching over 62.1 million in 2020 (an increase of 23% since 2010), there are even more stories to tell. Now media and entertainment brands like Refinery29, Netflix, and HBO Max are following suit with their Latinx community-centric pages like Somos, Con Todo, and Pa’Lante. Now, what do all of these brands have in common aside from celebrating and shining a light on Latinx culture? Creators—the people bringing the content to life. ... ()

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