=============CHAPTERS(00:00) Introduction(00:15) Cold-Outbound #Prospecting (#b2bsales)(00:39) Traditional referrals(00:48) Why Referral-Led Prospecting?(01:51) Step 1 - Identify target industries(02:06) Tip - Use LinkedIn industries(03:10) Tip - Industry (not other attributes)(03:33) Tip - Pick industries that you sell the easiest into(04:55) Present your industries to your chapter(05:22) One-click search to for LinkedIn connections(06:41) Tip - Pick contacts that you're willing to make intros to(07:11) Tip - Don't worry about fit(07:50) Step 2 - Create thought leadership(08:10) Tag/invite contacts in target list(08:40) Why being in a community matters(09:15) This is why you don't need to worry about fit(10:02) Tip - The audience will tell us the appropriate next steps(10:24) Tip - Create 2 pieces of thought leadership(11:24) Step 3 - Find current or past employees(11:38) Host research calls(12:03) Step 4 - Make the #referral to the DM(12:32) Exercise - What 4 industries do you want to target?=============NEXT STEPS👉 Register for our next public social »👉 Join our networking mastermind community »=============B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.👉 LinkedIn | Substack⁠ | YouTube

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