It’s all about the ICP

B2B Pipeline Pioneers
12/06/2024 10 min Episodio 38
It’s all about the ICP

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Episode Synopsis

Cole Courson, Founding AE at Rattle, emphasizes the need for quality in outbound sales after the boom in AI tools. This year, his team is focused on drilling down on their Ideal Customer Profile (ICP), executing multi-threading, and nurturing existing leads to create more pipeline.About the Pioneer > 00:39Biggest Challenge > 02:01Looking Forward > 03:34100 Pennies > 05:10Final Thoughts > 09:03View the 100 Pennies Game: Click Here!Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn

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