Ciara Feely, sales seadership thought leader, international speaker and author, shares insights from the challenges of 2023 in B2B SaaS: the need for a shift from transactional to relationship-focused sales strategies. Ciara stresses the importance of improving interpersonal skills within sales teams and delivering tailored buyer experiences. She discusses her initiatives for the new year, focusing on nurturing meaningful customer relationships, community engagement, and impactful face-to-face events to optimize sales pipeline.About the Pioneer > 00:47Biggest Challenge > 02:25Looking Forward > 04:38100 Pennies > 15:07Final Thoughts > 19:52View the 100 Pennies Game: Click Here!Follow Ciara Feely on LinkedInFollow Ariana Shannon on LinkedIn

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