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Listen "We discover Just Eat’s taste for creativity in B2B"
Episode Synopsis
Shane Mansfield is the Marketing Director at Just Eat for Business He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business offers a huge variety of great-tasting and quality food, all through a single account.We talk about:Which parts of “Just Eat” are carried across to a B2B audienceWhat media is best for sales activation and brand buildingHow to balance brand-building with driving demandThe process of rebranding and selling to senior stakeholders
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