ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mastering the art of brand building"
Episode Synopsis
Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing. Prior to this role, he was “Funny Manager” at Comedy Central.We discuss:What being a comedian taught him about brand building and creativity The dilemma of creating a “branded house” or a “house of brands”Overcoming the challenge of partner acquisition The right channels to get brand messaging to the right people
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
In God we trust