The importance of a unified brand when your offering is complex

15/03/2023 25 min Temporada 3 Episodio 11
The importance of a unified brand when your offering is complex

Listen "The importance of a unified brand when your offering is complex"

Episode Synopsis

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi. We discuss:How to get great B2B storiesBringing Broadridge’s brand message to lifeCommunicating the depth of brand offerings