Send me a text!Welcome to The Author’s Edge! In this episode, host Allison Lane talks bestselling author and literary advocate Courtney Maum about the art and strategy of author marketing. Known for her groundbreaking guide Before and After the Book Deal, Courtney shares insights on navigating the publishing world, building a brand without burnout, and creating visibility for your work. Whether you’re a debut author or a seasoned writer, this episode offers actionable advice to connect your words with readers and build a sustainable writing career.What You’ll Learn:Why understanding the publishing process is crucial for every author.How to balance creativity with marketing without feeling like a sellout.The importance of literary citizenship and how it can boost your visibility.Proven ways to build an author platform that reflects your authentic self.Why shorter books and uplifting plots are trending in publishing today?Resources Mentioned:Courtney’s Substack: Before and After the Book Deal: https://courtneymaum.substack.com/ Book: Before and After the Book Deal by Courtney Maum: https://bookshop.org/a/55773/9781948226400 Book: Year of the Horses by Courtney Maum: https://bookshop.org/a/55773/9781953534828Miller Media Services for Substack Help: https://www.millermediaservices.com/Bookshop.org – Support independent bookstores!Podcast Episode: Partnering with Local Bookstores for Author Success: https://www.lanelit.com/blog/10Timestamps:01:11 Meet Courtney Maum02:30 The Challenges of Modern Publishing03:54 Marketing and Branding for Authors12:32 Navigating Social Media and Personal Branding17:45 The Journey of Writing and Publishing26:56 Starting a Substack36:52 Trends in Publishing42:33 The Reality of Book Sales51:23 Supporting Independent BookstoresIf you enjoyed this episode, please take a moment to rate and review The Author’s Edge! Your feedback helps us reach more authors who are ready to share their stories with the world. Don’t forget to share this episode with a fellow writer or aspiring author. Let’s grow our creative community together. https://www.youtube.com/watch?v=--q41F0fdj4Ready to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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