Listen "How Immigrant Roots and Food Culture Built a Powerful Brand"
Episode Synopsis
In this rich and heartfelt episode, we sit down with Virdi, a first-generation Punjabi-American whose journey from rural farmland to food entrepreneur is nothing short of inspiring. Virdi opens up about her early life working on her family’s farm, the immigrant hustle that shaped her work ethic, and the powerful influence of Punjabi culture on her identity and career.We explore how food became more than just a livelihood, it's a love language, a bridge to family history, and a platform for storytelling. Virdi talks about building a brand that honors tradition while embracing evolution, and how she uses flavor, nostalgia, and authenticity to connect with people across generations and cultures.This episode is a tribute to heritage, hustle, and the healing power of food. Whether you're a foodie, entrepreneur, or someone navigating identity in a new country, Virdi’s story offers relatable truths and valuable lessons.
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