Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind. The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago to help our ancestors survive.  Insights into human behavior help us understand what drives consumer decisions, why we respond the way we do, and how to make the most of the time businesses have with their prospective customers. We'll focus on proven principles of human behavior which can step up your advertising's impact and, ultimately, the success of your marketing campaigns.In this episode we'll cover:3 Behavioral Science Principles that Make Your Advertising Far More EffectiveThe Von Restorff Effect How to Put these Scientific Principles into Practice This is AudioPost Episode 7: Principles of Human Behavior in Advertising  Full-text edition here: https://loyelmedia.com/make-ads-irresistible-with-these-science-based-hacks/AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business. Like what you've heard and find it helpful? Consider rating AudioPost or leaving a review. 

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