Video use catapulted to new heights during the pandemic. As a result, businesses who found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have.  Video marketing has become indispensable for many of those businesses that have scrambled to adapt to a rapidly changing marketplace.  In this episode, we'll dive into the basics of video marketing.   What video marketing isHow it benefits your businessHow to use video content for maximum impactHow to put a video strategy in placeFive ways to use videos in your marketing content We’ll take a look at the current status of video marketing, too. Why consumers overwhelmingly choose video as their go-to tool when making buying decisions. How businesses and consumers have adapted during the pandemic and which changes are most likely to become permanent shifts.  Our wrap-up includes practical steps that you can take to get started with video content for your business. This is AudioPost Episode 5: Video Marketing: What It Is and How to Use It.  Full text edition here: https://loyelmedia.com/video-marketing-what-it-is-and-how-to-use-it/AudioPost is a business podcast written and produced by Loyel Media, where we help you leverage the power of media to market your business.   

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