Attribution Nation

Attribution Nation

Por: Drew Smith
"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.
31 episodios disponibles

Latest episodes of the podcast Attribution Nation

Reed Hansen on Making Attribution Work in Big Tech, Higher Ed, and Small Business 12/11/2025
Creativity with Rigor: Bruno Bertini on B2B, Measurement, and the "Power of You" 29/10/2025
From Meetings to Movement: Kimberly Storin on Brand, Attribution, and Zoomtopia 15/10/2025
Why Attribution is Broken and What to Do Instead 01/10/2025
Outcome-Driven at Hyperscale: Ed Breault on AI Agents, OKRs, and Expansion 17/09/2025
Unlocking Marketing Success with Data Insights that WORK 03/09/2025
Navigating Partner-Led Marketing 20/08/2025
Forecasts and Funnels: Catherine Gutierrez on Proving Marketing's Value 06/08/2025
Embracing AI and The Future of Marketing with Megan Lueders 23/07/2025
Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies 09/07/2025
From Apple to Box: A CMO's Real Talk on Measurement 26/06/2025
From Chaos to Clarity: James Leedom's Blueprint for Attribution Success 08/01/2025
Clean, Simple, and Diligent: Kate Colbert's Guide to Winning with Attribution 08/01/2025
Plug In and Level Up: Getting Technical with Nic Zangre 08/01/2025
Adoption, Action, and Accuracy: Steffen Hedebrandt's Take on Attribution 08/01/2025
Mini-Series 4 Recap: What 4 Experts Say About Going Deep In the Technical Specifics for the Leading Attribution Platforms 08/01/2025
Mini-Series 3 Recap: Attribution vs. Media Mix Modeling. What we learned from 3 experts 01/08/2024
Mustaches, MMM and MTA 31/07/2024
From Adobe to CEO: How has attribution shifted? 29/07/2024
Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2 28/07/2024
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