From Chaos to Clarity: James Leedom's Blueprint for Attribution Success

Attribution Nation
08/01/2025 55 min Temporada 4 Episodio 1
From Chaos to Clarity: James Leedom's Blueprint for Attribution Success

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Episode Synopsis

James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on optimizing UTM structures, managing Salesforce campaigns, and overcoming data challenges. This episode is packed with insights to help you unlock the full potential of your marketing data.

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