Mustaches, MMM and MTA

Attribution Nation
31/07/2024 54 min Temporada 3 Episodio 4
Mustaches, MMM and MTA

Listen "Mustaches, MMM and MTA"

Descargar episodio Ver en sitio original

Episode Synopsis

Michael Kaminsky, CEO of Recast, joins us to share his take on attribution vs. MMM, where he says, MMM may just be the WORST way to measure marketing. Hear more from Michael on how perfection hurts marketers who need to make decisions and questions to ask your potential MMM vendor.

More episodes of the podcast Attribution Nation

Reed Hansen on Making Attribution Work in Big Tech, Higher Ed, and Small Business 12/11/2025
Creativity with Rigor: Bruno Bertini on B2B, Measurement, and the "Power of You" 29/10/2025
From Meetings to Movement: Kimberly Storin on Brand, Attribution, and Zoomtopia 15/10/2025
Why Attribution is Broken and What to Do Instead 01/10/2025
Outcome-Driven at Hyperscale: Ed Breault on AI Agents, OKRs, and Expansion 17/09/2025
Unlocking Marketing Success with Data Insights that WORK 03/09/2025
Navigating Partner-Led Marketing 20/08/2025
Forecasts and Funnels: Catherine Gutierrez on Proving Marketing's Value 06/08/2025
Embracing AI and The Future of Marketing with Megan Lueders 23/07/2025
Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies 09/07/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA