The ASYMMETRIC Crew today:Revant: CEO, Mosaic WellnessShantanu: Founder & CEO, Bombay Shaving Company Chirag: Founder, GoKwik00:00 Trailer01:04 Introduction02:02 A Mercedes every 6 minutes?02:22 Where’s the slowdown under the hood consumption03:47 Long tail D2C compounding faster than FMCG incumbents10:19 Bumper festive signals categories driving growth12:08 Navratri automobile surge 34% YoY growth14:56 Category wise growth numbers17:11 Credit led consumption on the rise20:38 Why brand dot com works in the US not China or SEA26:04 Hiring reality why 15 year veterans struggle unlearning32:06 Entrepreneurship needs a beginner’s mindset37:19 Build institutions bottom up train for culture40:48 SD’s brand archetype42:08 Gen Z’s edge in critical brand thinking52:47 GPT’s engagement KPIs54:15 Bitcoin crashCharts referred to in the episode:https://drive.google.com/file/d/1SA2UAE4yfPK-ABQTYeq4DGguPKtLXj0b/view?usp=drive_linkFollow us on:Instagram: https://www.instagram.com/theasymmetriccrew/X: https://x.com/ASYMMETRICCREWLinkedIn: https://www.linkedin.com/company/theasymmetriccrew/

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