Breaking Down India’s Fragrance Obsession & How Startups Are Creating a ₹10,000-Crore Market

12/09/2025 57 min Temporada 1 Episodio 44
Breaking Down India’s Fragrance Obsession & How Startups Are Creating a ₹10,000-Crore Market

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Episode Synopsis

The ASYMMETRIC Crew today:Revant: CEO, Mosaic WellnessShantanu: Founder & CEO, Bombay Shaving Company Chirag: Founder, GoKwik0:00 Coming Up1:12 Intro2:47 The North India Name Matrix4:28 Fragrances in India: Trends7:20 Perfume Wardrobing9:49 The Rise of Dupe Fragrances11:37 Why Mass Perfumes Are Booming14:22 Fragrances Are Now Fashion17:28 Global Deo Trends19:39 Slices of Luxury for GenZ23:21 Startup Founder Challenges28:33 Thoughts on Org Planning & Target Setting36:17 On Leadership Styles & Personalities39:21 On Hiring Challenges40:26 On Creating Clarity43:35 On Process Dependence47:18 On Org-Level Processes51:27 On CEO Philosophy for People Management53:48 On Evaluating Hiring PracticesCharts referred to in the episode:https://drive.google.com/file/d/1KMa-I0N-BbCCnQaxKhynYlmoid-c7lXm/view?usp=drive_linkFollow us on:Instagram: https://www.instagram.com/theasymmetriccrew/X: https://x.com/ASYMMETRICCREWLinkedIn: https://www.linkedin.com/company/theasymmetriccrew/

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