asiCast 81: The Netherlands launches tender for Total Media Audience Measurement

asiCast
09/07/2018 25 min
asiCast 81: The Netherlands launches tender for Total Media Audience Measurement

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Episode Synopsis

Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract…

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