asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends

asiCast
29/09/2016 11 min
asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends

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Episode Synopsis

Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and…

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