asiCast 28 – Models for driving video measurement

asiCast
02/05/2016 12 min
asiCast 28 – Models for driving video measurement

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Episode Synopsis

In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend…

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