asiCast 177: Lantern – UK broadcasters team up to measure outcomes

asiCast
24/09/2024 24 min
asiCast 177: Lantern – UK broadcasters team up to measure outcomes

Listen "asiCast 177: Lantern – UK broadcasters team up to measure outcomes"

Descargar episodio Ver en sitio original

Episode Synopsis

Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,…

More episodes of the podcast asiCast

asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies 11/11/2025
asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters 31/10/2025
asiCast 192: Measuring YouTube – towards a media measurement loop? 13/10/2025
asiCast 191: MRC – perception and reality 31/07/2025
asiCast Special Edition: Measurement in 2030, Panel #2 – skills and structure 25/06/2025
asiCast 190: Is the era of US creative dominance about to end? 12/06/2025
asiCast Special Edition: Measurement in 2030, Panel #1 28/05/2025
asiCast 189: Should broadcasters embrace YouTube? 01/05/2025
asiCast 188: Seeking consensus – the road to cross-media measurement 15/04/2025
asiCast 187: Introducing the Barb Data Hub 01/04/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA