asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?

asiCast
24/10/2023 18 min
asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?

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Episode Synopsis

How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key…

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