asiCast 150: Joining forces to measure attention

asiCast
23/11/2022 26 min
asiCast 150: Joining forces to measure attention

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Episode Synopsis

Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar…

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